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What Exactly Is Twitter Engagement and Why Should You Care About It
Twitter engagement is the measurable sum of all interactions your content receives—likes, replies, retweets, quote tweets, bookmarks, link clicks, and more—and it’s the single most important factor determining whether your tweets reach 50 people or 50,000. The platform’s algorithm, open-sourced in March 2023, reveals that replies carry 27 times more algorithmic weight than likes, fundamentally…